This is a Beyond Beauty product which means it has been sourced, tried and tested and finally declared one of the most new and innovative heroes out there. Treat. Strengthen. Repair. Repeat. Get salon-worthy results without ever leaving your shower. Harness the power of Sol De Janeiro's Brazilian Hair Expertise with this mighty mask created to repair damage and provide deep nourishment for dry strands - all without unwanted weight or heaviness. A game-changing triple-butter formula combines the coveted hair secrets of Brazil with Sol de Janeiro's proprietary SOL Seal Technology™ to mend split ends after just one use. Enriched with a deeply moisturising medley of Brazilian Cupuaçu, Murumuru and Tucumã Butters to fight frizz, smooth texture, minimize tangles and make hair more resistant to breakage. This luxurious, buttery-rich treatment is the ultimate hair treat. Powerful alone - or when used in tandem with the Brazilian Joia™ Strengthening + Smoothing Shampoo and Conditioner - this intensive treatment mask works effectively to deeply hydrate without weighing hair down. You'll enjoy shinier, healthier-looking, stronger strands right away and long-term - plus, your hair will smell amazing, courtesy of the iconic Cheirosa '62 fragrance. Reach for a shower cap to intensify benefits. Those with textured or long hair can keep this treatment on for as long as desired (20 minutes or more). Finer hair textures should focus on applying from mid-shaft to ends - typically, that's where your hair is the thirstiest (or most damaged) and needs extra TLC.